Moving at the Speed of Creativity by Wesley Fryer

Ikea lamp advertisement

In today’s TechForum presentation on digital storytelling, David Jakes shared a wonderful example from Ikea. This “lamp advertisement” (linked from Duncan’s TV Ad Land blog) is precious and funny.

Note the techniques: setting the scene, how the lamp is carried like a baby, the sound of the cold wind as it is taken to the curb, the light that goes out in the lamp when its “replacement” (as David said, “the other woman”) is turned off, etc. What fun! And what a great example to use when teaching other aspiring digital storytellers about the craft. 🙂

Technorati Tags: |

Technorati Tags:

If you enjoyed this post and found it useful, subscribe to Wes’ free newsletter. Check out Wes’ video tutorial library, “Playing with Media.” Information about more ways to learn with Dr. Wesley Fryer are available on wesfryer.com/after.

On this day..


Posted

in

by

Tags: