The June 11, 2007 issue of BusinessWeek included an interesting chart titled “Who Participates and What People are Doing Online,” as part of their article “Web Strategies That Cater To Customers.” The chart is a matrix breaking down people’s use of media into the following categories: Creators, Critics, Collectors, Joiners, Spectators, and Inactives.
I think I fit into all the groups except “inactives.” It might be interesting to use this chart in workshops with teachers, and discuss which roles describe their current uses of the web and which roles describe their kids. (I sense a whole-group digital graphing opportunity.) Having a discussion along these functional lines might be more useful than throwing around techno-jargon like RSS, web feeds, podcasts, etc. and asking how many teachers are “doing” those things. I may try this next week in some workshops I’m sharing with teachers about podcasting and digital storytelling. If so, I’ll share the results of our surveys here!
Via Darren Draper’s real-time life blog (aka his Twitter feed!)
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blog, blogging, newmedia, digitalnatives, digitalculture, digital, culture, education
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- The Marketing Slogans I'd Give AT&T - 2011
- Screentime stats for youth and the Open Learning Exchange via @fastcompany - 2010
- Quickstart guides for Posterous and iPadio - 2010
- More book recommendations about the Middle East and Islam - 2010
- iTunes Account for a Child without a Credit Card - 2009
- 21st Century Skills Our Students Need - 2008
- A Message for my School Board - 2008
- links for 2008-07-06 - 2008




























