U.S. Presidential elections inevitably lead to interesting and thought provoking advertisements, but I am not sure previous elections generated as many opportunities to learn from effective electoral marketing ads as the 2008 campaign. The primary reason for this is user-created content: It continues to explode, and the variety as well as quantity of video content being created that relates to the election this year is amazing. The contest Obama in 30 Seconds is a case in point. Fifteen finalist videos have been selected from hundreds of submissions. My personal favorites are:

Imagine… (a very creative stop-motion video)

and

They Said He was Unprepared… (A surprising historical comparison)

The first video is a great example of applying reverse engineering techniques to stopmotion moviemaking I think: The final claymation objects were created and videotaped first, and then slowly smashed so that process could be shown in reverse as “growth” videos.

I like the second video because of the juxtaposition of historical parallels. Gets you thinking. All in 30 seconds! 🙂

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2 Responses to Taking notes on effective electoral video marketing

  1. Kim Caise says:

    Thanks for sharing these Wes. I wasn’t aware about this venue for political campaigning. Since the constituent makes the video and absorbs all costs of creating and producing the videos, perhaps that can free up some campaign money and help implement the promises the candidates make or is that just wishful thinking…

  2. Wesley Fryer says:

    I think that is wishful thinking, but I am all for wishing and hoping for positive change in politics and elsewhere! 🙂

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