Now that I’m the executive director of Story Chasers Inc., an Oklahoma nonprofit focused on digital storytelling and our state oral history project, I definitely am more attuned to issues related to nonprofits and effective “story sharing.” Thanks to Beth Kanter, I learned today about Michael Hoffman‘s recent presentation (available via a Slidecast on SlideShare) titled, “YouTube for Nonprofits.”

Michael presents a compelling case for “Why YouTube Matters.” 20 hours of video are uploaded to YouTube PER MINUTE currently. YouTube is the 4th most popular site in the world today, ahead of both MySpace and WikiPedia. According to Michael, the “average amount of time spent on YouTube” is really significant, many YouTube users are spending around an HOUR per day on the site. In our attention economy, that is a big deal. This is happening for multiple reasons, but a big one is YouTube’s ability to present RELATED VIDEOS after each video plays. YouTube itself is being used increasingly AS a search engine, and having your organization represented well in this space is growing increasingly important as we see more and more people spending more and more time on YouTube.

The following questions which Michael discusses (on slide 13) in his Slideshare presentation are key for ANY organization considering its communications strategy.

  1. What are our goals?
  2. Who are we trying to reach?
  3. What message do we want to send?
  4. How will we reach our audience?
  5. What action do we want them to take?
  6. How will we measure success?

If you are involved in some capacity with a nonprofit, check out YouTube’s free program for nonprofits. Political and religious organizations are not eligible, but other nonprofits in the U.S. and U.K. are. This YouTube video (of course) provides more info about the program.

I found this post by Beth Kanter and these resources from Michael because I follow Beth on FriendFeed, and use my FriendFeed page as my browser start page.

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