My reply today to Facebook Educational Extremes: Banning versus Promotion:

“In response to your last question, I think a big thing Facebook offers which a roll-your-own school social network does NOT is Facebook is already on the “information radar screen” of many school constituents. When you create your own digital garden not connected already to the ways people are already used to viewing, processing and interacting with information, you face a big challenge: How do I KEEP people coming back to my site regularly? A facebook fan page helps address that challenge for a growing number of folks. Everyone? No. But as Jeff is arguing, I think, that number is too significant to ignore.

Email subscriptions to updates and mailing lists with update summaries are another way to get on parent radar screens. I think schools are well advised to use both Facebook and email. No single communication modality is going to work for everyone, but it makes sense to utilize those which many people are already using today in large numbers.”

Sent from my iPhone

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