Did you watch the Super Bowl on television last night and see the Bridgestone “Reply All” commercial? David Zax’ article on February 3rd for FastCompany, “Super Bowl Ad Stories: How a Real “Reply-All” Faux Pas Yielded Comedy Gold” tipped me off this would be one to watch. The video is about an oh-so-easy to do email mistake, but it highlights issues relating to social media as well. Bridgestone has released two related videos on its official YouTube channel worth checking out: An extended (60 second rather than 30 second) version of the original commercial, and a 97 second “behind the scenes” video titled, “Reply All Video: “What’s in the Email?”

I’m going to share both of these during my keynote address tomorrow at the 2011 Mississippi Educational Computing Association’s annual conference, here in Jackson. You can follow the conversations surrounding the conference using the Twitter hash tag, #msmeca11. For more resources related to social media in schools, join (and contribute to) the Facebook group, “Social Media Guidelines for Educators.”

Have you ever made a “reply all” email mistake? Unfortunately I have. Those are stories we’re likely reluctant to make digital again!

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  • Bill Cochran

    I did. And then I wrote a super bowl commercial about it. Weird, huh. BC

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