Moving at the Speed of Creativity by Wesley Fryer

Leveraging YouTube to Tell The Story of Your Non-Profit

(Cross-posted as a slightly secularized version from Eyes Right)

Upendo Kids International is a mission outreach non-profit based in Edmond, Oklahoma, which sends teams each summer to Kenya to show God’s love and kindness through a variety of activities. This evening, I had an opportunity to show the nineteen members of the June 2012 Upendo Kids mission team how to use the iPad application “Explain Everything” to briefly narrate five photos from their trip. All together, mission team members brought home thousands of digital photos. Until this evening, however, I don’t think any of them had recorded their voices alongside selected photos and published them as videos on YouTube. Here are the two narrated slideshows we created at the end of their meeting tonight.

Kids Touched by God in Kenya by Kelly Ewing (2.5 min)

Selfless Faith in Kenya by Carly Murray (3 min, 48 sec)

I challenged each of the mission team members present at the meeting tonight, who are mostly high school students, to create a narrated slideshow like these before school starts for them on August 19th.

People say “pictures are worth a thousand words,” but I agree with Margaret Nan Harkey who created the video for Celebrate Oklahoma Voices, “What’s Your Story? The Importance of Telling the Stories of Your Photos.” Photographs can become MUCH more meaningful and powerful when we put our words with them.


Find more videos like this on Celebrate Oklahoma Voices!

I applaud both Kelly and Carly for their courage in sharing part of their stories and experiences in Kenya this year. To check out more Kenya Mission Trip stories from June 2012 and Upendo Kids International, subscribe to UpendoKids on YouTube.

If you’re interested in leveraging the power of YouTube and digital storytelling to “tell the story” of your non-profit, I encourage you to attend an upcoming “iPad Media Camp” workshop on creating narrated slideshows. I’ll be offering this workshop again in Oklahoma City on August 31, 2012, and again on December 18th. Please check the registration page on iPadMediaCamp.com for other dates and registration links.

Also, be sure to check out the YouTube Nonprofit Program and also read the PDF, “Playbook Guide: YouTube for Good.” The price is right: YouTube video hosting is FREE. To create videos like Kelly and Carly’s, you’ll just need an iPad with the app “Explain Everything” along with photos and your voice!

If you enjoyed this post and found it useful, subscribe to Wes’ free newsletter. Check out Wes’ video tutorial library, “Playing with Media.” Information about more ways to learn with Dr. Wesley Fryer are available on wesfryer.com/after.

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