The Nike Squirrel Maureen ad (direct link to the QuickTime Movie file) is a great example of compelling digital storytelling. The approach is creative and novel, and both the narration, music, and camera shots really get you empathizing with this squirrel.
I would have prefered a “go for your dreams” or “help kids realize their dreams” message at the end rather than the “reincarnate in this life” message, but the video ad is still very worthwhile. Good object lesson potential here. I found this on Duncan’s TV Ad Land blog, which is a great source for online video examples like this.
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