Guerrilla marketing can work for health education campaigns. This sticky note was left in a men’s bathroom in the College of Education at the University of Central Oklahoma today.
I am not sure if a student club or class is doing this. It was effective: I read it, and now you did too!
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One response to “Guerrilla Health Message Marketing”
Alcohol was found in 51.5% of specimens, as against 17.8% for all other drugs combined. Marijuana, the second most common drug, appeared in just 6.7%. Two-thirds of the marijuana-using drivers also had alcohol. The report concluded that alcohol was by far the dominant drug-related problem in accidents. It went on to analyze the responsibility of drivers for the accidents they were involved in. It found that drivers who used alcohol were especially culpable in fatal accidents, and even more so when they combined it with marijuana or other drugs. However, those who used marijuana alone appeared to be if anything less culpable than non-drug users (though the data were insufficient to be statistically conclusive). The report concluded, “There was no indication that marijuana by itself was a cause of fatal accidents.” (It must be emphasized that this is not the case when marijuana is combined with alcohol or other drugs). The second NHTSA study, Marijuana and Actual Driving Performance, concluded that the adverse effects of cannabis on driving appear “relatively small” and are less than those of drunken driving.