iCloud services are rolling out for iTunes consumers, and this evening when I updated iTunes software I saw a new message directly related to iCloud:
Now when anyone in our family purchases a new song, app, or book on iTunes using a mobile device, iTunes on our family computer will download that file automatically without needing to sync to the device. iTunes needs to run to do this, but won’t have to physically sync. This is a great feature and a sign that the iCloud is arriving!