The publishers of Education Week apparently do not get it. As I wrote back in February in the post “Free ideas & Pedagogy,” we live in a tranformed informational environment where the value of information is increasingly defined by the breadth of people’s access to it rather than imposed access limits. Traditional media outlets think according to this formula:
Good content + Limited Access = High Value for content (profits)
That formula is increasingly inapplicable in our networked world, especially with the advance of web 2.0. The new formula is:
Good content + Broad/Ubiquitous Access = High Value for content
This formula belies different economic models, but there ARE still viable ones out there– and other new ones yet to be invented. Just ask Google.
Someone sent me a link to a recent EdWeek article from May 10th, “Researchers Weigh Benefits of One Computer Per Lap.” Problem is, this content is locked behind a login– and the EdWeek publishers actually think someone like me is going to pay either:
- $9.94 per month
- $69.94 per year
- $74.94 per year for the print version and online version
My answer? NO WAY. I am not going to pay anything to read content like this, because there is a universe of great FREE content relating to this topic (1:1 computing) and many other educational technology issues which is very high quality and 100% gratis!
The result for EdWeek and others who are still stuck in an analog/print/old-media mindset of idea distribution is that their ideas and their publication methods are rapidly becoming de-facto irrelevant. More and more folks like me will choose alternative edtech news sources, that at worst require a FREE online registration, like TechLearning and eSchoolNews.
Idea relevancy and value is increasingly defined by ACCESS. Lock your content behind a login, and people will go elsewhere. It’s the 21st century, and some of the old publishing models simply do not apply in our era of new media.
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On this day..
- Developing Communication Skills With YouTube & iPad Videos - 2013
- Follow a National Geographic Expedition to Everest: Live - 2012
- Praise for Audible's iOS App and Kevin Kelly - 2011
- Large hail damages car windows and Tinseltown Theater in Oklahoma City today - 2010
- A challenge to embrace digital texts - 2008
- Podcast251: Geocaching in the Classroom by Barbara Wilson - 2008
- links for 2008-05-16 - 2008
- Lessons learned from high school students enrolled in the Texas Virtual School - 2007
- Time to motivate tomorrow's aerospace engineers is today - 2007
- Podcasting by Mark S. Hudson (Pearson Achievement Solutions) - 2007