This past Sunday when I was in my hometown of Manhattan, Kansas, I heard and watched a sermon by a pastor that got me thinking: When are video clips constructive and desireable when giving a presentation to an audience, and when do they distract or even take away from the message the person is trying to communicate? I think the pro-edtech in the classroom message may, at times, mislead people to think that ANY sort of media included in a lesson is a positive and should be enthusiastically embraced. The example I saw wasn’t a “bad” example of using a video clip per se, but it did beg this question. So, here are a few of my thoughts on this question, I’ll be interested to hear what you think.

Reasons or times to USE a video clip in a presentation:

  1. When the topic addressed or context portrayed in the video clip is unfamiliar to the audience, i.e. they do not have pre-existing schema for it.
  2. When the video clip communicates at an emotional and non-verbal level, which cannot be adequately or effectively retold with mere words. This could involve music that evokes emotion.
  3. When the visual imagery of the video clip is exceptionally powerful and communicative.
  4. When the video clip is humorous and funny, and the humor of the moment could not be easily retold.
  5. When the video clip includes people speaking in a language which is not the first language of the presenter, and the ideas communicated transcend spoken words.

Reasons or times NOT TO USE a video clip in a presentation:

  1. When the scene portrayed can be easily retold by the speaker to good effect. A still image of the scene might be used as a background to speak to the point, rather than the video clip.
  2. When presentation time is short and the video clip is long.
  3. When the video clip does not evoke a particularly strong emotional response from the audience.
  4. When the video clip is hard to hear (volume-wise) or very dark. Basically when the clip is poor-quality so that it’s effect on the audience might be minimal.
  5. When the presentation is being recorded for rebroadcast on the Internet or television, and the presenter does not have redistribution rights to the video clip.

What other reasons to use or not to use video clips can you think of? I’m guessing that teachers who have access to United Streaming and use video clips from their library regularly during instruction might have some good insights to share on this topic. On their website, United Streaming claims that “scientific research” supports the claim that instruction supplemented by video clips increases student achievement. They cite two studies:

Virginia Evaluation 2002
This independent evaluation examined third and eighth grades students in two areas of study — science and social studies. Improvement among experimental group students who received instruction aided by unitedstreaming showed a 12.6% average increase in achievement over control group students.

Los Angeles Evaluation 2004
This evaluation, conducted in the Los Angeles Unified School District, examined mathematics performance among 6th and 8th grade students. Students who received instruction aided by unitedstreaming showed a 3% to 5% average increase in achievement in math scores over the control group.

Despite this research, I’m not convinced that video clips are effective or desirable in every context. I think teachers need to be selective and intentional in their use of video clips, and so do students. We should avoid the tendency (which is sometimes visible in student projects) to “just include a video clip” in a presentation because it’s cool and gets people’s attention. Certainly activating an “anticipatory set” at the start of a lesson or presentation is important, but I’m not convinced video clips offer a panacea for student engagement. I love to use video clips in my own presentations and I think they can be very powerful, but I think we should all pay attention to the times video clips ARE and ARE NOT desirable and constructive in the communication process.


Did you know Wes has published several eBooks and "eBook singles?" 1 of them is available free! Check them out!

Do you use a smartphone or tablet? Subscribe to Wes' free magazine "iReading" on Flipboard!


If you're trying to listen to a podcast episode and it's not working, check this status page. (Wes is migrating his podcasts to Amazon S3 for hosting.) Remember to follow Wesley Fryer on Twitter (@wfryer), Facebook and Google+. Also "like" Wesley's Facebook pages for "Speed of Creativity Learning" and his eBook, "Playing with Media." Don't miss Wesley's latest technology integration project, "Mapping Media to the Curriculum."

On this day..

Share →

3 Responses to When video clips are constructive

  1. […] So in the way that my brain tends to connect things, there is a link here somewhere. The USA Today story says that things are not all bad. US Public schools have almost got the gender gap eliminated and there is good use of the Internet in classrooms. The issue that they see is the color based gap. This does not lead into the Darwin Award candidate that we see in the video that has been loaded on Google, but rather, it got me thinking that with more students using the Internet in schools, videos like this are much more likely to spread through the halls than they had in the past – nothing really new here, but Google, unlike dirty pictures on email is housing video and is able to send it out very quickly. While I hope more people don’t try to repeat what that individual did, it does bode well for kids thinking about doing videos of their own and using Google as a distribution channel – or even the social site that shall not be named (which btw is starting to allow people to sell their own music from now). Hopefully while producing the videos they will take notice of some tips from Wes’s post here. So where does Writely fit? Well it doesn’t really, other than offering a way for people to get their homework done anywhere and everywhere there is a network connection. […]

  2. Diane says:

    I’ve been looking for suppliers who seek out rights to use video clips and provide a resource of clips that can be used in presentations. Do you know of anyone?

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 Unported License.

Made with Love in Oklahoma City