These are my notes from the SXSWedu session, “Growing Nimble Thinkers for the Creative Economy” by Deborah Morrison and Glenn Griffin. MY THOUGHTS AND COMMENTS ARE IN ALL CAPS. The session description was:
What do the best classrooms, labs, and creative organizations have in common?
They’re all built on productivity, generosity, failing fast, accountability, and a type of nimble creativity that builds enthusiastic participation and great ideas.
Based on their work in creative classrooms and professional consultancy with idea-driven cultures (including Google and many advertising and design firms), Glenn Griffin and Deb Morrison, co-authors of The Creative Process Illustrated: How Advertising’s Big Ideas Are Born (2010), offer insights and innovative practice for building a classroom that serves as catalyst for great ideas and energy. Designed for the cross-disciplinary university classroom and to connect with the global creative economy, this session outlines concepts and skills to develop nimble thinking skills among students who want to compete in today’s idea industries.
students need to be nimble
- nimble is a subset of creativity
The creative economy needs more nimble
- needs more noble than ever before
- walls are coming down between disciplines
Analogy of t-shaped thinkers
- problem solvers
- hypbrid specialties
t-shaped model offers more than the i-shaped model for thinking about specialities
MY COMMENT: I AM NOT FAMILIAR WITH THESE MODELS AND NEED TO LOOK INTO THEM FURTHER
- we are all interdisciplinary at this point
- this is looking and
- collaboration in hubs across disciplines
- majors are false walls at this point
- our students won’t go out ‘in majors’ into the work world
interdisciplinary is the hot buzz word today
radical disciplinary approaches: bringing hip-hop, acoustic guitar, and academics together in last session (“Schools Not Jails, Education Not Incarceration“)
SXSW is known for its interdisciplinary approaches
- people with core ideas being brought together to establish collaborative groups
- we are living the dream right here
from video: rule #1 is to increase the number of interations
- don’t be afraid to build things at first that are ugly
- let’s see what fails and what sticks
- don’t be fearful to work fast and be prolific
If you’re not teaching your kids to think creatively and FAST today you’re doing them a disservice
- thinking creatively fast is a competitive advantage
clutch of change agents
- churn of classes
- diversity of approaches
- media convergence
- voices of optimism
The fact that we only have students for a short time can work in our advantage
- let’s get it done!
Media confidence moment: Andy Warhol’s dream realized
- fame and attention via social media channels is very attainable
- students just have to think about what to put out there
Powerful evidences of this
- students creating publishing, and curating as a way of life
- ‘white space’ between classes offers opportunities for nimble thinking
- mobile technologies shape nimble behavior
many of us are now looking at a second screen
- ask how we can ask students to use that second screen in an engaging way
- Twitter is sometimes the default for that in college classrooms
Reliance upon iteration and fast prototyping requires feedback, you have to be open to criticism
- creative cultures use change as a powerful tool
Creativity can be most powerful at a certain moment
- not just the ‘a-ha’ or ‘I’ve got it’ moment
- moments of bleak failure or backtrack and try again, or interruption, unpredictability
Let’s stop thinking the most powerful time in the creative process is the discovery moment
Teresa Amabile is one of our academic crushes
- director of research at the Harvard Business School on the topic of creativity as it spans disciplines
- also statistics!
- she has given us the componential model of creativity: intrinsic motivation, creativity-relevant skills, domain-relevant skills
Our book: “The Creative Process Illustrated” is about advertising but also about the enterprise of creativity
in the creative process, keep the judge muffled” until the time is right
Examples of creative visual art from Danny Gregory
Whiteboards and writeable spaces everywhere in our college of journalism at the Univ of Oregon is REALLY changing conversations, thinking, and behaviors positively!
Unconferences are great!
UNFORTUNATELY I’VE GOT TO CATCH MY PLANE SO I CAN’T STAY FOR MORE. GREAT SESSION!
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- Announcing Celebrate Kansas Voices! #mace2010 - 2010