Cyberbullying hit home just before Christmas at my son’s school in Oklahoma City, and that news made headlines this week on NewsOK. We need to be discussing cyberbullying and highlighting the power of our words to build up or tear down others constantly, with learners of all ages. Our family’s experiences with a viral YouTube video last fall certainly made this need clearer than ever to all of us.

The recently released video, “RE: Cry of the Dolphins,” is a clever and thought-provoking anti-cyberbullying effort by Google/YouTube, the National Crime Prevention Council and Saatchi & Saatchi. Watch closely, you’ll probably be surprised what happens.

“Think before you comment” is a slogan many more web users need to take to heart. Circle of Respect is:

…the National Crime Prevention Council’s (NCPC) latest and most comprehensive campaign to protect youth from bullying and cyberbullying. Launching in October [2009], the campaign seeks to change the commonly held belief that bullying is a rite of passage, and teaches instead that such behavior is unacceptable through a positive, pro-social message that encourages respect and consideration for others. To succeed in its mission, the Circle of Respect will feature an education campaign, outreach materials including publications and public service advertising, and partnership efforts to reach a national audience.

This video (RE: Cry of the Dolphins) is one of the Circle of Respect project’s outreach videos. Kudos to the authors and producers.

H/T to Melodie Fulmer of the Oklahoma State Department of Education (21st Century Schools Program) for alerting me to this video.

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  • http://www.twitter.com/metrotechOK Bonita

    This issue of cyberbullying is one CareerTech schools are facing as they dive into the social media stream with students and faculty. We have had issues with students who cyberbullied at their high school and the bullying continued at our tech center. Resolving the issue is one thing, preventing them is ideal.

    Thank you for sharing your story and the efforts of the NCPC, Google/Yahoo. I forwarded it on to our folks at Metro Tech.

    Oh, and the video. Very well done. Props.

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