iTunes now has a terms of service agreement that is 55 pages long. Dennis Yang created a word cloud with Wordle of the iTunes TOS in October of 2010.
Here is another recent example of a SEVENTEEN section agreement customers must certify they’ve read and agree to, in order to create a user account on Disney.com and purchase park tickets online.
I know “this is the way legal agreements work” now, but it seems ethically objectionable to me that as a consumer, I’m periodically forced to click a button which says, “I’ve completely read this agreement and agree to its terms.” How many people actually read, or have EVER completely read, the 55 page iTunes TOS agreement or Disney 17 section TOS agreement who are NOT lawyers? I’m betting very few. Yet “normal” in our current legal era has evolved to mean most consumers regularly LIE in clicking a box and virtually “accepting” terms which the corporation has the right to change at any time. These seems wrong at a basic level.
I’m a fan of simple things which work. Why can’t corporations like Apple and Disney use a TOS similar to the following, short version? This is simple, in plain terms, and seems to lay out the facts of the corporate / consumer relationship in a much more concise way.
In case you can’t view Flickr images in your location, here’s the text from this fictitious TOS:
You, as the customer and consumer, basically have no rights. We, as the corporation
employing lawyers to write clever documents like this, reserve all the rights for
ourselves. This means you have to agree to whatever terms we dictate if you want
to use our products and services, and we can change them whenever we want. You
are the slave, we are the master. This formalizes our relationship. Thanks so much
for taking the time to read and comply.
In many cases, the only option we have as consumers if we don’t like TOS agreements like this is to choose NOT to be a customer / consumer of that particular corporation. That’s not an option I want to choose, however. In the case of Disney’s online tickets, I found it IS possible to NOT join their online community to purchase tickets. It’s not possible to opt out of Apple’s iTunes TOS agreement, however, if you want to continue using iTunes.
I’m unhappy with this kind of “you have no rights, click here to lie and indicate you’ve read and understand our exhaustive legal-ease document” situation. I don’t have a solution to this situation, however, so I guess this post is essentially a gripe. I’m sure some readers will say, “Abandon Apple!” or “Abandon Disney!” but I’m not willing to do that. This isn’t a problem unique to either of these corporations, we see ridiculously long TOS agreements elsewhere too. I wish there was a way for me to remain a happy customer but not be subjected to such legalese and forced virtual lying. This reminds me of Philip Howard’s 1996 book, “The Death of Common Sense: How Law is Suffocating America.” I’m glad to live in a society which is more litigious than corrupt (at least compared to some other countries where I’ve lived) but I wish we could do more to restore balance and sanity to legal situations like these which have become everyday occurrences for large numbers of people.
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- Playing With Media Trailer: Modeling Technology Use as the Superintendent - 2012
- Global Collaboration (including The Arab Spring Project) at Yarmouth High School - 2012
- Microsoft Copying Apple Store Experience - 2011
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- Podcast306: Voices of COSN 2009 (Grantwrangler, a handheld data projector, and cloud-based computing) - 2009