These are a few notes I jotted down on my iPhone using EverNote during our opening “networking” activity at the Oklahoma School Public Relations Association conference today at Quartz Mountain. This was the format: Everyone was given a slip of paper with a number and seven different numbers in a random order, which corresponded to tables in the room. Leaders read a question, and then each table had seven minutes for everyone to talk: 60 seconds per person. The leader used a stopwatch and announced when 60 seconds were up for each group. We rotated to seven different tables, although there was one person at each table who just stayed. This was a GREAT way to start the day, we got to know many new folks and also start discussing the issues on peoples’ minds today. SOME OF MY LATER REFLECTIONS ARE IN ALL CAPS.
Issues that came up right away as critical for public relations success in schools:
Control issues for logo important in some cases
– stopping teachers from making their own flyers
Question: What one communications tool would you like to have if you were stranded on a desert island
– UK crank charger for phones are available now!
– we agreed a satellite phone or mirror would be excellent
Which is more important: face to face relationships or social networking
One participant: I’m not about to put up school facebook page, how can we control it?
Question setting up which is more important: face to face or social media
– I THINK THIS IS A FALSE DICHOTOMY. SOCIAL MEDIA IS ONE TO MANY AT TIMES, BUT IT IS ALSO FREQUENTLY ONE TO ONE AND IT’S ABOUT CONVERSATIONS AND TRANSPARENCY, NOT ABOUT TRADITIONAL BROADCAST COMMUNICATION.
We do polling so we are in control of what students voice
Rogers state, OU, used Twitter this past winter for alert messaging
How do you know the info is accurate? That is why you must trust a tv station
Program yammer instead of edmodo
– you can create groups for text alerts
Importance of telling your own story to higher ups
Vital importance of work metrics and project tracking, documenting individual contributions to projects
Importance of making relational connections with students, retreats, making connections
You cannot be friends with the media
It is always on the record, never think you are off the record
Great networking activity, labeled tables with numbers
Chamber of commerece has program for creating random numbers
Good question: Tell failure story
– ask more questions, figure out what people really want and need
– learning to say no, ties into justifying your existence
– instead of saying no, say “we can do that if….”
– idea of a triangle: time, quality, budget – client can control 2 of those, you get the other one
– be a good listener
– give selective advice to your superintendent, knowing when to give
– be the pulse of the community
– do more than what is expected of you
If you enjoyed this post and found it useful, subscribe to Wes' free newsletter. Check out Wes' video tutorial library, "Playing with Media." Information about more ways to learn with Dr. Wesley Fryer are available on wesfryer.com/after.
On this day..
- Classroom Podcasting / Radio Shows 101 (April 2018) - 2018
- Enlisting Student Moderators for Classroom Blog Posts - 2015
- FOCU$ on Education Conference Archived Videos Online (April 2013) - 2013
- Why Map Media to the Curriculum? (April 2013) - 2013
- Cloud App Bingo - 2012
- Criticism of School District Content Filtering Policies is not a personal attack on ALL tech directors - 2010
- Welcome to the University of Oklahoma: Home of a FAKE Guest WiFi Network - 2010
- Delivering Distance Engineering Courses Utilizing Web-based Electronic Media by Kurt Gramoll #odla2010 - 2010
- Google Wave by Simon Ringsmuth #odla2010 - 2010
- Ideas for proactively planning for a school crisis with message mapping - 2009